“Organizations which unify customer communications management (CCM) and web content management (WCM) will receive higher value and improve customer experience versus organizations that keep CCM and... View More
Print/Mail Consultants, a consulting firm serving the document/communications industry, has launched a new product in their writing services line. The Ready-to-Use Communications Program solves the biggest... View More
Summer here in London sometimes catches out visitors to the city. As usual, the city received its sudden hot snap—10 degrees centigrade above the normal summer average—for a week or so, and... View More
As I travel around the globe consulting and talking to business leaders from all different vertical markets, I am drawing one interesting conclusion about content delivery that is a bit disconcerting.... View More
As TransPromo continues to garner attention from companies looking to reap the benefits of marketing to existing customers, new trends are quickly developing. The opportunities available with TransPromo... View More
Last autumn, Greg Head, chief marketing officer of Infusionsoft, shared with me his concept about many in the digital marketing space. His idea was that these companies had been able to grow to the point... View More
GMC Software Technology, a leading provider of customer communications (CCM) and output management solutions, today announced that Business Advantage Group (BAG) has selected GMC Inspire to drive highly... View More
As we discussed in the first post about the Four Rights, the essential underlying tool is the need to develop an effective data collection strategy. Once we have some data patterns on our intended targets... View More
Customer communications management (CCM) is poised for a major transition. Today, the task of producing customer mailings is still largely an unsung, batch-processing job, dominated by print, but changing... View More
After a successful career of nearly 16 years, a famous musician changed his name in 1993 from Prince to a symbol that was unpronounceable, so he was called the "Symbol" or "The Artist." Did Prince want... View More
Tap your phone on a near field communication (NFC) tag, and instant, rich, multimedia content is at your disposal. Tap two NFC-enabled smartphones together, and financial transactions can be conducted... View More
Corporate reputations have only been measured in earnest since the 1990s, and within the nascent management discipline of reputation management, there continues to be a healthy debate about how to use... View More
In October, I wrote about preparing to switch to digital-first communications. If you are considering digital first, you may be thinking about the implications that it has for both your internal organization... View More
In an effort to help companies around the globe increase operational efficiencies while enhancing the way they communicate with customers, SAP AG (NYSE: SAP) and StreamServe, Inc., a leading provider of... View More
Ricoh Americas Corporation today announced the availability of its 1to1 Create Marketing Services and the results of its first campaign with Graphics Plus of Lisle, Ill. 1to1 Create Marketing Services,... View More
Ricoh Company, Ltd. (Ricoh) today announced that it has acquired PTI® Marketing Technologies™, a premiere SaaS (software-as-a-service) marketing asset management and marketing solutions provider.... View More
Customers are the lifeblood of any business. If a business fails to serve its customers well, the business itself will ultimately fail. It is this old wisdom that is driving businesses forward to invest... View More
The opportunity is right under our noses. Today's content, document and process management technologies already allow us to communicate with millions of our customers in more engaging and reader-friendly... View More
Recently, I took a breather in the United Kingdom (UK) for a few weeks, midway through the spring conference season that we often complain about but secretly really enjoy. Each conference season—both... View More
The Rosetta Stone is iconic in the study of ancient Egypt. Champollion's translation of the Egyptian hieroglyphics by discovering their patterned similarities with the better-known Greek and Demotic language... View More
